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The Complete Guide to Event Marketing: How Events Fit into the Technology Marketing Mix

Event marketing best practices for tech companies

If events aren’t part of your tech marketing mix, then you’re missing out on what could be a highly lucrative opportunity. In this essential guide, we’ll tell you:

  • How events help you build brand awareness and develop strong relationships with leads
  • How technology is helping to create memorable customer and prospect experiences
  • How to select the event that is going to deliver the best possible ROI
  • How to get maximum value out of the event
  • How to build content plans around the event for high-value exposure

Make sure you get maximum value for every dollar you spend on event sponsorship.

The Complete Guide to Event Marketing: How Events Fit into the Technology Marketing Mix